Relaxation Drinks

Sick of energy drinks?
There seems to be a new one out every week aiming at different but minute places in the market

There is a new trend that has seen the formulation of 350 new businesses in since 2004 that has been named the Anti energy drink market. It is slowly gaining traction and some compaines are exporting to Europe.
Some of the compaines such as Marley, Blue Cow and Mary Jane make up this growing industry.

Many of the new drinks use the same relaxing ingredients shown below
 Passionflower: Reduces anxiety 
Hops: Promotes relaxation, inhibits adrenaline 
Chamomile flower: Reduces anxiety 
Valerian root: Promotes relaxation without drowsiness Lemon balm: Enhances mood, alertness and calm 
Melatonin: Relaxes muscles

Anyway here is the point.

I think New Zealand would be a perfect place to create a new relaxation drink. Using New Zealands clean green image would give the drink credibility throughout the world. Obviously it would have to be a premium product that isnt aimed at young teenagers wanting the effects of marijuana and not being able to get the real thing!

Look at how Fiji water took off in major markets after celebrities were seen drinking it in reality TV shows. 42 below vodka is another example of a drink using New Zealands clean green image to sell premium quality drinks.

I have been exploring this option and altough it seems like there is a new competitor in the relaxation drink market everyday a New Zealand drink could aim at the premium end of the market,

Shrink wrap advertising

If you haven't started seeing these buildings popping up around you must be driving around with your eyes closed. I first saw these a few years ago while I was doing one of the worst jobs of my life. Scrubbing boats bottoms which takes forever. Every rainy cloud has a silver lining. Their are a few companies around that are doing Shrink wraps, the main objective of them is to cover up buildings during the wet winter months in order for work to continue as usual. 

I dont really want to ask questions such as how environmentally friendly the stuff is because I have a feeling I might not get the best answer.

I think these give local businesses an ideal opportunity in which to advertise at a discount rate on this space. This would be a cheaper alternative than hiring a bill board and would only be for a temporary time advertising deals they have going for a month. This could create benefits for the building owners and also the shrink wrap customers. The local business community would also benefit.

Some questions I have still have to ironed out.

How would you attach the signs to the shrink wrap and what the basic costing structure would be. 

I was lying in bed thionking about it and there could be a way to do quite personal advertising on it and set up a unique way to buy this advertising such as an app or easy to use website.

These are my thoughts for now!